Lesson 1: What is sustainability?

Five key considerations on sustainability in business

Integrating sustainability into your business means embedding ethical and eco-friendly practices across all departments, from procurement to marketing to daily operations. For instance, selecting suppliers who uphold fair labor practices is crucial, as past controversies involving brands like Nike have shown the reputational risks associated with child labor in supply chains.

In marketing, it's essential to avoid greenwashing—making misleading environmental claims—as regulatory bodies like the Australian Competition and Consumer Commission (ACCC) are actively addressing such practices.

Ultimately, viewing sustainability as an efficiency challenge can lead to streamlined processes that not only reduce waste and conserve resources but also enhance profitability.