Lesson 2: Clarity of Vision

Why most visions fail, and tools you can use to improve leadership communication.

Clarity refers to your ability to communicate your message, as well as the clarity in your vision.

And vision is how you think the world should be, or how you would like it to be.

Together, this principle embodies how clearly you communicate your vision. 

From experience, the biggest and most challenging assumption is that the leader has a clear vision. Typically people have a strong idea or motivation to improve things, but this is not the same as and not a replacement for a vision, and certainly not a clear enough message for followers to take clear strategic action.

This video explores the Shannon-Weaver model of communication and Seth Godin’s Marketing Promise. Our book (coming soon!) has an entire chapter dedicated to this section to help:

• Discover your why

• Gain complete clarity on what your vision looks like

• Improve your ability to iterate, trial and inspire through communication

Resources and Tools:

• Blog and video to Seth Godin’s interview with Marie Forleo - a wonderful watch, comes highly recommended!

• Here’s the pdf to a reference sheet for the marketing promise