Lesson 9: Roadmapping with the Impact Category Approach

How do we kick off a sustainability strategy that focuses on impact first?

This video is showing you how to create a sustainability strategy on itself. You’re looking at areas that affect your business the most, as well as affect environment and people.

Reflect on what categories are the most important for your team, what your company’s commitments are, organize these and get started on making a real change for you and those around you.

Resources:

• Future Fit Programme as mentioned in the video

Example of an iteration:

Initial Vision: "We prioritize waste minimization across our organization."

This isn’t a robust vision and doesn’t inspire team members to take much action. The language implies that the company is only looking to minimise waste and not considering how to eliminate it.

Updated Vision: "We strive to be waste-free by adopting circular economy best practices."

This shows more understanding about waste, it includes a framework and a stronger commitment to their waste outcome. Team members reading this will have a better idea of the kind of actions are strategically prioritised. For example, aiming for more circularity in procurement and operations and thus eliminating waste.

Further Update: "We aim to be a waste-free organization, through the adoption of circular economy best practices, starting with eliminating single-use plastics by 2026."

This update is stronger yet again as it gives a clear focus for the organisation to target as well as a more courageous commitment.