Influence and Communication
IN THIS LESSON
How to get buy-in when you’re trying to introduce changes?
This video is all about change management. Sustainability journey is definitely not an easy one. Even positive, necessary changes are often met with resistance.
Getting buy-in is not just about the right idea, it’s about influencing others to believe in it and embrace it.
The video demonstrates how to break down steps to drive the internal change you’re aiming for.
Resources:
Diffusion of Innovation - a deeper dive
Mural board with our notes on the Diffusion of Innovation
