Influence and Communication
IN THIS LESSON
How do we communicate without greenwashing? (or rainbow-washing)
This video, although long (totally cool if you put this on while doing chores) provides a comprehensive explanation of the core principles behind presenting commercial claims with examples.
There is both a growing trend of legislation and enforcement around the world penalising green-washing, as well as frustrated consumers cancelling brands on the lack of care and integrity around communications and labelling of products and services which appear more beneficial for the people and planet than they actually are.
Here’s the link to the ACCC Guidelines for making environmental claims
Recent lawsuits in the US (Coca Cola), Z formerly known as Shell in NZ, Canada (Proctor and Gamble), Singapore (Vietnamese airline)
